Gen Alpha’s economic influence is ‘enormous’—From side hustles and bankrolling from their parents, they’ve surpassed $100 billion in spending power

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【专题研究】Gen Alpha’是当前备受关注的重要议题。本报告综合多方权威数据,深入剖析行业现状与未来走向。

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从另一个角度来看,The youngest generation, born between 2010 and now, has eclipsed $100 billion in direct spending power annually, according to a 2025 report from public-relations firm DKC—and they’re driving even more spending by having an outsized influence on household purchases.

总的来看,Gen Alpha’正在经历一个关键的转型期。在这个过程中,保持对行业动态的敏感度和前瞻性思维尤为重要。我们将持续关注并带来更多深度分析。

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